We all know the maxim time is money and this maxim seems especially relevant to filmmaking. More time in development, more time in pre-production, more time on set usually means more money – either money you are spending by paying cast and crew for more days, hiring equipment, spending on locations, or money and time you are wasting by working on that script day by day, week by week, month by month. Time that you could be spending elsewhere.
Film is an interesting artform. Is there any other artform that requires such high initial costs, such high end equipment, such specialised and various personal to the point where budgets commonly top $1 million and crews on film can reach into the hundreds, only to then sell to a consumer for a few dollars on a streaming platform, or for 1 cent per hour if you are an indie filmmaker on Amazon Prime?
The economics of filmmaking are rigged against you. The amount of independent filmmakers who make a living solely on their films is low. But it can be done. Targeting a niche audience is one method and this approach, combined with regular and consistent output, gives you a chance to make money.
The Value of Time versus Money
A few weeks before I left for Rome for a festival screening of my film, my new company had been extremely busy putting together two applications for a local grant. It's been a hectic end of the year, lots of changes such as a move to a new office, while also personally moving home. My business partner Ivan has this saying, which popped up through all the recent chaos: "Value your time more than money.”
I recalled this statement as I wandered around Rome Termini trying to work out where to buy a bus ticket from, while the sweat started to build on my skin due to my layers of clothing. I checked my watch one more time. The plan I had was to arrive at the venue for the screening early to make the most of my day there and meet the organisers with plenty of time to spare. Doors opened at 12pm and it was close to 1.30pm when I was finally on that bus. My film was not screening until 4pm so I still had time but I wanted to be there from the start of the day.
Read MoreMy European Guilt Trip
I'm a godmother to an incredibly smart, knowledgeable, funny and caring four year old boy named Atticus, who, since his kindergarten days, has the ability to hold a conversation and out-talk the most talkative television presenter. He also has a knack for asking 'why' constantly and genuinely seeking a response for his knowledge tank. Atticus has a two year old sister, and when she was born I held her twice before boarding a plane to Europe to chase my dream of being a filmmaker.
Now I label myself the Invisible Godmother. The role of a Godmother is to be in the godchild's life to mould and shape their decisions through wisdom and moral guidance. Being on the other side of the world makes that near impossible, and Skype doesn't cut it. Hence, most days I feel guilty that I am not able to be there for my family.
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