The Long Shelf Life of a Feature Film

We just received a lump sum payment via Filmhub for a license deal on our feature film Friends, Foes & Fireworks. The buyer was ReelShort, a new streaming network, which opted to purchase the film upfront rather than paying a percentage of sales or ad revenue, as most platforms do.

This marks the second buyout of Friends, Foes & Fireworks this year. A Belgian streamer also purchased the film for their network earlier.

Friends, Foes & Fireworks was originally released in 2018, six years ago. Back then, it performed poorly in terms of revenue — and, to be honest, it continued to underperform, with only brief spikes in revenue here and there.

But this year, out of nowhere like the RKO, we received two licensing deals that nearly doubled the revenue Friends, Foes & Fireworks had generated in the previous five years. This just goes to show the value of owning the rights to your film — feature films have long shelf lives, even those that didn’t initially succeed.

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The Advantages of Owning Your Own Film Gear

For the past six years, we have produced a feature film every year. In the same period, we have made 12 short films as part of our Life Improvised series. This high output is resource and wallet intensive. But a big reason why we can produce so many films and keep costs down: we own and use our own film gear.

I recommend all aspiring independent filmmakers consider this approach. I didn’t always think this way. Initially, I rented equipment or hired cinematographers with their own cameras for my first short films and even my first feature.

But gradually, I started investing in gear — a cheap boom pole, microphone, made in China redhead lights, and a secondhand JVC GY-HD101 camera. 

I didn’t really know how to use any of this gear properly. I remember filming something at the Melbourne International Film Festival for a film producer and my footage being shaky and out of focus. But though I was inexperienced, owning gear allowed me to practice, learn, and slowly improve. It was an investment in myself and my craft and what I wanted to do as a career.

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The Older You Get, The Harder Micro-Budget Filmmaking Is

Micro-budget filmmaking is bloody hard work.

After wrapping production on ForeFans – our sixth micro-budget narrative feature – at the start of the month, I can feel that in my tired bones. And creaky knees.

We spent two weeks filming guerrilla style all over Zagreb and Paris, 18 different locations, a skeleton crew of only three or sometimes two (only Sarah and I), 12 to 14 hour days, 5 hours sleep a night. 

To say it was exhausting is an understatement. We were stretched too thin, multi-tasking like mad, putting into practise philosophies for micro-budget filmmaking that we teach in our own educational courses: “Use a small crew to move quickly and keep costs down.”

But halfway through filming I realized something about this philosophy and perhaps micro-budget filmmaking in general: I’m getting too old for this.

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Are Film Festivals Worth Your Time & Money?

In 2022 we have been paying attention to an aspect of film distribution we have largely ignored for several years beforehand: film festivals.

We have had rejections of course. With many festivals receiving thousands of entries, there will always be rejections. But we have also found some success. Machination has picked up several awards at film festivals for Acting, Directing, and Sound Design. Cats of Malta has been selected for the Melbourne Documentary Film Festival, New York Cat Festival, and other festivals we cannot reveal quite yet. Our latest Life Improvised film, The Dance, screened at Kinemastik International Short Film Festival in Malta last night.

But this handful of success has come at a cost of almost $1000USD so far in festival submission fees. Could this money have been better spent elsewhere? Like running Facebook ads for the release of Machination? Have we gotten enough return for our funds? In short: are film festivals worth the cost and effort?

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How Long is a Feature Film?

This week, I finished yet another edit pass on Machination, our pandemic inspired horror / drama that follows the plight of a character named Maria suffering from mental illness in the face of a world pushing fear. It is running at 62 minutes, minus opening and closing credits.

When the first cut clocked in at only 60 minutes, we went back to the drawing board and wrote new scenes to be filmed. We called back the lead actor Steffi Thake and even recruited new actors to play additional characters, young versions of Maria and her brother Yorgen, which we meet in dreams and flashbacks in the story.

We had this idea in our head that we wanted the film to run for at least 70 minutes. For some reason, 70 minutes felt like a feature to us whereas anything under wasn’t quite there. But why did I feel this way? Wasn’t 70 minutes still on the short side? What is the length a film needs to run to quality as a feature film?

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Living in the Shadow of Dace

Some actors have a character they portrayed on the screen whose shadow they live in most of their lives. For Sean Connery and Roger Moore it was James Bond, Boris Karloff had Frankenstein, Bela Lugosi had Dracula and mine is Dace Decklan: Private Eye.

Who the hell is Dace Decklan: Private Eye, you might ask?

It all started as a twinkle in the eye of film director Ivan Malekin. How he ever came up with the concept of melding Magnum P.I and James Bond I will never know. Then again maybe I should just ask him? I just realised I never did.

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