We tried various angles, from posting old films and trailers and even attempting to gain traction with travel videos while living as digital nomads. When that didn’t work, we began incorporating creative educational talk with those travel videos, in the hope of trying to reach a more engaged audience.
Soon it became clear to us that our channel was unfocused and our lack of consistency in posting new videos was not helping either. I had a good chuckle when I saw the banner I had created for the Nexus Production Group YouTube channel. On the right hand corner it states ‘fresh videos every Sunday’. We haven’t posted a new video on a Sunday in over a year.
Read MoreThis week, the first volume of our Life Improvised series was released as a single anthology on Tubi. It consists of ten episodes of what began as standalone micro-shorts about the moments that make up human interactions and relationships. It is 49 minutes long and the episodes are grouped by themes: loneliness, a first date, betrayal, and change.
When we initially began filming these small short films three years ago, we had no thoughts of creating an anthology, or to even make enough episodes that such a thing was possible. For us, it was a way to explore small ideas between the bigger projects we do, to work with new actors, to experiment, even shoot in new locations. We released them on YouTube and that was that.
But releasing an anthology of Life Improvised made me pause and reflect on the power of time and consistency in filmmaking. If you do this long enough, if you create new content often enough, over time you will have a career as a filmmaker.
Read More