YouTube is Bloody Hard

We tried various angles, from posting old films and trailers and even attempting to gain traction with travel videos while living as digital nomads. When that didn’t work, we began incorporating creative educational talk with those travel videos, in the hope of trying to reach a more engaged audience.

Soon it became clear to us that our channel was unfocused and our lack of consistency in posting new videos was not helping either. I had a good chuckle when I saw the banner I had created for the Nexus Production Group YouTube channel. On the right hand corner it states ‘fresh videos every Sunday’. We haven’t posted a new video on a Sunday in over a year.

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The Long Shelf Life of a Feature Film

We just received a lump sum payment via Filmhub for a license deal on our feature film Friends, Foes & Fireworks. The buyer was ReelShort, a new streaming network, which opted to purchase the film upfront rather than paying a percentage of sales or ad revenue, as most platforms do.

This marks the second buyout of Friends, Foes & Fireworks this year. A Belgian streamer also purchased the film for their network earlier.

Friends, Foes & Fireworks was originally released in 2018, six years ago. Back then, it performed poorly in terms of revenue — and, to be honest, it continued to underperform, with only brief spikes in revenue here and there.

But this year, out of nowhere like the RKO, we received two licensing deals that nearly doubled the revenue Friends, Foes & Fireworks had generated in the previous five years. This just goes to show the value of owning the rights to your film — feature films have long shelf lives, even those that didn’t initially succeed.

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