Can you remember the last time you watched a DVD? I can’t. And I assumed most people were the same, hence why for many years we didn’t bother with DVD and Blu-ray distribution for our films.

But last year, when we distributed Machination, we decided to include DVD and Blu-ray in our plan. It is a film with elements of horror and we knew horror fans were more likely to buy physical media, merchandise, and collectables.

We didn’t really have any expectations on how it would perform. But then the first performance report came in and Machination was doing well. Very well.